Winning Elections - A Political Reference/Winning Elections - A Political Reference (Wayzata Technology)(4061)(1992).bin/_data/text/camp_man.mis

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Appendix A
Chapter One

ANALYSIS AND OVERVIEW

The          Congressional District of               is
located in the                     of the State.  It includes
most of                County (the city of
).

The District has a relatively equal blend of light-to-heavy
industry.  It is well diversified with a sound economic base.
Education and income levels are slightly higher than average
and so is unemployment.  It is very homogeneous with primary
ethnic backgrounds being German, Scandinavian, Italian, and
Polish.  There are also sizable Greek and Lebanese
communities in the eastern portion.

The people are generally industrious, civic-minded
individuals with a relatively high degree of personal pride
in themselves and their community.  Politically, the present
trend appears to be going conservative, based on recent
elections and surveys.  The number of individuals who
identify with the             party is declining, while the
         have enjoyed a slight increase in recent years.
However, the majority of the defections have become
independent or ticket-splitters to the extent that no
individual could hope to win elective office without a
significant percentage of their support.

Current estimates break down as follows:  Democrats, 40%;
Republicans, 35%; Independents, 26%.  Assuming a 60% turnout,
we will need     % of the Democrat,      % of the Republican,
and        % of the Independent vote in order to win.  Our
strategy is designed to reach these objectives.

Based on voting patterns in local, state, and federal
elections over the last 10 years, our District can reasonably
be classified as a "swing" District i.e., a district which
could elect either a Republican or a Democrat in a general
election.

Our current Congressman, Mr.                       (a
                  ), is presently serving his    term.  He is
well-known in the District and generally receives a good
performance rating.  However, recent surveys indicate that
the people are ready for a change, if a viable alternative is
presented to them.

His recent back-pedaling on economic, labor, and social
issues has only served to alienate a sizable percentage of
his base support.  The double-talk syndrome (vote one way in
D. C. and tell the folks back home a different story) is
causing him problems with some members of his own party and
the local press.

Another problem facing Mr.                       is his lack
of a precinct organization.          years in office, coupled
with the absence of any serious challenges, has resulted in
the deterioration of his original volunteer organization.
Over-reliance on the media has disillusioned many of his
supporters.  After      years, he is no longer a real person
to them; he has become a press release or a form letter.

Recent surveys indicate that he is vulnerable, but his defeat
will not be easy.  In order for        to win, we will have
to meet Mr.           on his own terms in the media "arena."
                's name recognition will have to equal
Mr.             's and            must have an even more
favorable rating.  This means that we will have to develop an
intensive and, therefore, expensive media program designed
to:
(1) bring         name ID in the District to at least 70%;
(2) associate with              name a favorable impression
by the voters ("he represents us"); and (3) encourage
dissatisfaction with        stand on the issues, his voting
record and his performance as our Representative over the
last        years.

Secondly, we will have to develop the most extensive grass
roots organization ever seen in the          Congressional
District.  Literally every precinct will need to have at
least two precinct workers committed to helping him become
our next Congressman.  They will require and receive
extensive training and adequate materials to do this job.

To assist this Field Operations program, maximum utilization
must be made of the latest direct mail and phone bank
techniques available.  Every potential vote must be
identified, committed, and received at the polls on Election
Day.

In order to maximize our recruiting efforts,      has pledged
that he will personally walk every precinct during the next
10 months to solicit support and volunteers.  In addition to
his efforts, every member of the committee will constantly be
recruiting new volunteers.  Also, every piece of mail that
goes out during the next year will include a request for
help.

We estimate that it will take an active volunteer
organization of 2,000 persons to reach our objectives.

We recognize that the best intentions, the best candidate,
the most diligent efforts, and adequate funds are still not
enough.  Mr.          has some of the most professional help
available to an incumbent Congressman in D. C.  They are
experts in political organization and communications.  We are
not.  Therefore, we felt it essential to seek out and retain
the best political consulting firm we could find in the
country.  After a long and thorough search, we have retained
the firm, Campaign Management Associates (CMA) of Washington,
D. C., to assist us in this effort.  One of the nation's
leading political consulting firms, they will assist us with
every phase of the campaign, including fund-raising.

The basic job, however, is up to us.  We are the ones who
will make it happen.  We have a well-qualified candidate; and
with a sound organization, hard work, discipline, and an
excellent media communications program, we can beat
and have a Congressman who will truly be representative of
Congressional District.

The details of how we will accomplish this are outlined in
the following chapters.
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Appendix A
Chapter Two

Roles, Duties and Obligations

In order to implement the game plan, we have devloped certain
basic procedures and duties to be followed by all persons
involved in the campaign.  It is our contention that a
political campaign is very similar to a military campaign.
If we are to be successful, everyone connected with the
campaign must be willing to follow the same procedures and
perform their duties exactly as outlined.  This will require
a high degree of self-discipline and willingness to
cooperate.  The methods which we will be using have been
time-tested and have proven to be the most effective for this
type of campaign.  Although we shall try to allow each region
a high degree of autonomy in the operation of the day-to-day
campaigning, we ware very insistent on the use of basic forms
and procedures throughout the campaign.

In subsequent chapters, we will outline in more specific
detail the duties of the Field Operations Committee, the
Finance Committee, and scheduling.  In this chapter, we will
simply provide a broad overview of the roles, duties, and
obligations of the various individuals and committees
connected with this campaign.

We will also make reference to standardized forms
developed by CMA, copies of which will be found in
the Appendix, and which will be used exclusively in
this campaign.

The principle individuals and committee involved are:

1.  Candidate (CA)
2.  Candidate's wife (CW)
3.  Campaign Manager (CM)
4.  Campaign Secretary (CS)
5.  Administrative Aide   (AA)
6.  Press Secretary (PS)
7.  Field Operations Director (FOD)
8.  Campaign Committee Chairperson (CCC)
9.  Treasurer (Tr)
10. Regional Chairperson (RC)
11. Area Chairperson (AC)
12. Precinct Captains (PC)
13. Finance Chairperson (FC)
14. Advisory Committee (AdC)
15. Field Operations Committee (FOC)
16. Finance Committee (FiC)
17. Special Interest Committee (SIC)
18. Campaign Consultant (CMA)
19. Campaign Attorney (CA)
20.                    County Central Committee (CCC)

Note:  "Chairperson" as used in this chapter and Manual,
though designated in the singular and masculine pronouns, may
be female and/or two or more persons.

Other abbreviations frequently used are:

1.  PAC's        Political Action Committees
2.  CD           Congressional District
3.  PIPS         Precinct Index Prioritization System

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Appendix A
The Candidate (CA)

The candidate (                   ) is, of course, the
central figure in this campaign.  He is the person ultimately
responsible for its success or failure.  What he says or
does, how he appears, where he goes, all have a direct
bearing on the outcome.

Though the prerogative is his, he has agreed to share his
role as the ultimate decisionmaker in the campaign with the
Campaign Consultant (CMA) in order to concentrate his
energies on campaigning.  His objective will be to meet
personally as many people in the District as he can during
the campaign and to enunciate his position on the issues.  To
this end, he will walk all of the precincts in the District,
attend numerous public functions, and meet with members of
the press on a regular and frequent basis.  He will do
everything possible to keep himself informed on the issues
and his opponent's positions and activities.  When necessary,
he will take an active role in fund-raising.

As the central figure in this campaign, he has a
responsibility to those individuals, staff and volunteer, to
keep himself mentally and physically fit  during the course
of the campaign.  He may not take nay action which could be
injurious to his health and/or welfare.  Whenever he travels,
for example, he must take every precaution to insure the
safety of his trip.  When flying, he is to use commercial
aircraft or, if absolutely necessary, twin-engined, twin-
piloted, private aircraft.  When driving, all speed and
safety laws must be rigidly adhered to.

He must take at least 1 day off each week of the campaign for
R & R (rest and recreation) purposes.  This may be waived
during Stages 4 and 5 only.  Under no circumstances may he
campaign for more than 16 continuous hours at one time.
Since the level of his morale has a direct bearing on the
morale of everyone connected with the campaign, he should
make every effort to keep himself "up" emotionally by
avoiding those situations which he knows to have a depressing
effect on him.

Probably nothing is more aggravating during a campaign than
trying to stay on schedule. Every effort will be made to
develop a smooth, well-organized schedule each day.  It will
be the CA's responsibility to follow it as closely as
possible.  In other words, when the CM or his AA says it's
time to move on - MOVE!

He must be very conscious of his personal appearance and
mannerisms, he is constantly in the "spotlight" and must be
very sensitive about the way others are perceiving him and
how he might appear to the press or amateur photographers.
Drinks should always be held in the left hand to avoid a wet,
clammy handshake.   Drinks should never be in hand when
pictures are being taken.  No more than one alcoholic beverage
per day is allowed while campaigning.  Appropriate dress for
the occasion at all times is a must, as is a sincere
attitude.

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Appendix A
The Candidate's Wife (CW)

The candidate's wife is both an extension of the candidate
and one of his alter egos as far as the voters are concerned.

Our campaign activity can be virtually doubled if she is
willing and able to work independently of her husband during
the course of the campaign.  Since she is willing and capable
of this, later in the campaign, she will be scheduled for the
same type of activity as CA.  The same dictums regarding self
and appearances hold for her as with the CA.

Though our present budget does not provide for a staff AA to
accompany her when campaigning, every effort will be made to
recruit a volunteer to perform this role.

3.  Campaign Manager (CM)

The Campaign Manager is the primary administrative officer of
the campaign.  It is his job to direct the activities of all
the other individuals and committees connected with the
campaign.  He sits as an ex-officio member of all campaign
committees and is responsible for coordinating all of their
activities.  It is also his responsibility to recruit,
select, train, and supervise the members of the FOC, the
campaign Staff, independent auxiliary agencies, and the
volunteers involved in other activities of the campaign.

He is responsible for seeing that the timetable is completed
on schedule and that the high level of integration desired is
obtained.  Although he will attempt to maintain as low a
public profile as possible, so as not to distract from the
Candidate, it is inevitable that he will, from time to time,
have public exposure.  As he is perceived by many as one of
the candidate's alter egos, the dictums regarding self and
appearance apply to him as well as the CA and CW, when in
public.

He is responsible for directing the campaigning activities of
the CA and CW,as well as other surrogates that may be needed
during the course of the campaign.

He is to communicate with the candidate and the Campaign
Consultant on a regularly scheduled basis and to inform them
of pertinent activities.  He is also to communicate with the
Advisory and Finance Committees at least once a month.  He
will publish a newsletter monthly, or at least bimonthly, to
keep the volunteers and contributors informed of the
campaign's progress.

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Appendix A
4.  Campaign Secretary (CS)

The Campaign Secretary is the 2nd ranking administrative
officer of the campaign.  She is also CA's and the CM's
secretary and the office manager.  In addition to all of the
normal and routine duties implied, she is also the director
of volunteer activities.  In this capacity, she will maintain
accurate files on all volunteers (see Volunteer file care in
Appendix) and make sure that they are assigned to the
appropriate regional chairperson.  She will also personally
direct the activities of those volunteers assigned to
campaign central.


When the phone banks and regional storefront headquarters are
established, she will be responsible for making sure that
they are properly outfitted with the necessary equipment and
supplies.

As the director of scheduling, she is responsible for
completing as accurately as possible a Request for Appearance
form on all events scheduled for CA or CW (see Chapter on
Scheduling).  Under no circumstance will CM or CW attend a
campaign event that has not been properly scheduled.  She
will also be responsible for making all necessary travel
arrangements when out-of-town travel is required.

She is a standing member of the AdC.

5.  Administrative Aide (AA)

The Administrative Aide is to drive and accompany the CA on
all campaigning activities throughout the course of the
campaign.

He will be directly responsible for the successful
implementation of the CA's daily schedule.  This will mean
"advancing" each day's schedule the day before, checking
routes, alternate means of transportation, alternate
activities in case of cancellations, and verification of
pertinent information contained in the Request for Appearance
form.

Once at the event, he will be responsible for keeping the CA
on schedule, assisting him in every way possible to insure
his political success, distributing literature when
appropriate and taking notes for the CA and the CM.  He will
also take appropriate campaign photographs of DW with local
dignitaries and supporters.

As he will be perceived as one of the CA's alter egos, the
same dictums regarding self and appearance apply to him as to
the CA.  When not working directly with the CA in the field,
he will assist the CM and the CS with the performance of
their duties, as assigned by them.

He is a standing member of the AdC.

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Appendix A
6.   Press Secretary (PS)

The Press Secretary will be responsible for the preparation
and distribution of all approved press releases emanating
from Campaign Central.  As Director or Research, he will also
be responsible for setting up and maintaining research files
on the issues, along with the CA's and his opponent's
activities.

He will do everything possible to maintain a close working
relationship with all members of the media affecting the
district so as to encourage the best possible coverage of the
CA.

As it is extremely important that we maximize the CA's
exposure to the public, the PS should be constantly on the
alert for media events the CA can attend.  He will also
assist in the preparation of copy for the Tabloids,
Newsletters, computer and Special Interest group mailings.

When directed to do so by the CM, he will be the official
spokesman for the campaign when the CA is not available for
comment.

He is also a standing member of the AdC.

As he is often in the public eye, the same dictums apply to
him regarding self and appearance as previously mentioned.

NOTE:       Opposition Research can often be critical in a
            political campaign.  The PS must always be aware
            of what our opponent is doing and saying during
            the course of the campaign and must maintain
            accurate records of same.

7.  Field Operations Director (FOD)

Essentially, he will act as liaison between the FOC and the
CM.  He will provide whatever assistance is necessary for the
successful completion of that part of the campaign.  He will
also make sure that all regions are adequately supplied with
campaign materials and equipment.

It will also be his responsibility to help monitor the
progress of the game plan through its various stages and to
supervise the phone banks.

When the candidate or his wife have been assigned to a
particular region, he will assist the RC in scheduling the
day's activities and the AA in its successful implementation.

He is a standing member of the AdC and the FOC.

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Appendix A
8.  Campaign Committee Chairperson (CCC)

The Campaign Committee Chairperson is the head of the
advisory committee (AdC) and the visible head of all the
volunteers associated with the campaign.  As their leader, he
is responsible for motivating them to do their utmost in this
endeavor.  He is also responsible for presenting their views
and suggestions to the candidate, the CM and the Advisory
Committee.

When necessary, he will be asked to make public appearances
on behalf of the CA and/or the campaign.  This will require
his being aware of what's going on in the campaign, the CA's
views on the issues, and the campaign strategy.

He also can serve a unique role as morale builder for both
the CA and the campaign staff.  To do this, he should assume
the responsibility of overseeing the workings of the
interrelationships between the various parts of the whole to
be sure they are functioning harmoniously.

9.  Treasurer (Tr)

The Treasurer is responsible for making sure that all
receipts and expenditures are handled in a manner consistent
with Federal requirements.  He is also responsible for the
timely preparation and delivery of all required federal and
state reporting forms.

His staff bookkeeper/clerk is responsible for processing all
incoming contributions by completing the necessary
contributor's card (see Appendix) and making deposits.  She
will also prepare the necessary checks for expenditures and
keep accurate records of same.

As the staff person assigned to the FRC, she is responsible
for all of the logistical work involved in its fund-raising
activities.

She will be responsible for the preparation and delivering of
Thank-you (TY) letters to all contributors.

The Tr is a member of the AdC and the FRC.

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Appendix A
10.  Regional Chairperson (RC)

Each Regional Chairperson is directly responsible for the
implementation of the game plan in the region assigned to
them.  They are also responsible for recruiting, training and
supervising the four area chairpersons in their region.

Detailed instructions on how to accomplish their tasks are
contained in the Field Operations chapter of this Manual.

They are automatically a member of the AdC and the FOC and
will meet on a regular basis with the CM regarding political
conditions in the regions.

11.  Area Chairperson (AC)

The Area Chairperson is directly responsible for the
recruiting, training and supervising of the campaign workers
in each of the precincts assigned to them ( the PC's).

They also share responsibility with the RC for the successful
implementation of the game plan in their area.

Detailed instructions on how to accomplish their tasks  are
contained in the Field Operations chapter of this Manual.

They are automatically a member of the FOC and will meet on a
regular basis with the CM regarding political conditions in
their area.

12.  Precinct Captain (PC)

The Precinct Captain is responsible for the successful
implementation of the game plan in his assigned precinct.

In Addition to the duties outlined in the game plan,
additional responsibilities and the method of their
accomplishment are contained in the Field Operations chapter
of this Manual.

13.  Finance Chairperson (FC)

The Finance Chairperson is the head of the finance committee.
He is responsible for directing their activities and insuring
the successful completion of their objectives.

He is a standing member of the AdC and the FiC and is
responsible for presenting to them progress reports on a
regular basis.

The program for accomplishing this is contained in the
Finance Committee chapter of this Manual.

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Appendix A
14.  Advisory Committee  (AdC)

The advisory Committee is responsible for overseeing the
total operation of the campaign.

They will meet on a  regular basis with the candidate, CMA,
and the CM to discuss and approve basic strategy and the
progress of the campaign.

15.  Field Operations Committee (FOC)

The Field Operations Committee will be made up of the five
regional chairpersons, the area chairpersons, the FOD and the
CM.  They will meet on a regular monthly basis.

They will provide advice and direction on the field
operations level of the campaign and provide feedback on the
impact of the other levels in their respective regions and
areas.

16.  Finance Committee (FIC)

This committee, under the leadership of the Finance
Chairperson, and with the assistance and direction of the CM
and CMA, will be responsible for raising approximately 60%
of the proposed budget.

Their specific program is contained in the Finance Committee
Operations chapter of this Manual.

17.  Special Interest Committee (SIC)

The Special Interest Committee will provide an auxiliary
service to the game plan.  Their particular duties will vary,
depending on their capabilities.  In some cases, they will
provide funds, mailing lists, research material or special
mailings to their members.  This will be developed as the
campaign progresses under the direct supervision of the CM
and with the assistance of the FOD.

18.  Campaign Consultant (CMA)

The Campaign Consulting Agency contracted to assist and
direct the campaign will also be responsible for the creation
of all advertising and collateral materials used by the
campaign.  This will include brochures, logos, bumper strips,
tabloids, mailers, newspaper ads, plus radio and TV
Commercials.  They will be responsible for placing these ads
and commercials with the appropriate media outlets.  All
finished products will be subject  to final approval by
before public viewing.

They will also perform all other duties as outlined in their
contract with the CA and the AdC and this Game Plan.

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Appendix A
19.  Campaign Attorney (CA)

The Campaign Attorney will be responsible for checking on and
advising us of the legal consequences of our political
actions.  He will also be responsible for representing the
campaign in any legal disputes which may arise.

20.                                       County Central
Committees (       CCC)

The                        County Central Committee in this
district has pledged the CA their full cooperation in this
campaign.


They will be asked to assist the campaign financially, with
volunteer  recruitment, voter registration drives and voter
information lists after the Primary Election.


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Appendix A
Chapter Three

The Game Plan

The basic strategy of this campaign has been developed as a
result of the observations and analysis mentioned in the
preceding chapters.

We plan on constructing a positive, forceful and well-
organized campaign throughout the district.  In order to
accomplish this, we are implementing CMA's Regional
Organizational Plan.  The district will be divided into five
regions and then each region will be subdivided into five
areas.  Each area will contain between 20 and 50 precincts or
wards.  We have already begun to recruit Chairpersons for
each of the regions and areas and hope to have this process
completed by the end of February 19       .  These 25 people
will then make up the Field Operations Committee.  They will
be responsible for recruiting precinct captains in each of
the precincts assigned to them,  during the month of March,
19      .  On Saturday, January      , we will conduct an
all-day seminar for this committee and ask them to conduct
similar seminars in their areas on Saturday, January     for
their precinct captains.

Stage One:

The campaign will be broken down into Four Stages.  Stage 1
will run from February    , 19   and continue until May   ,
19    .  During this stage, an intensive campaign will be
conducted to identify the definite        voters, solid
                             voters and the Undecideds.  This
Identification stage is just that - an attempt to identity.
Whatever effort is expended to educate the voters will be
secondary to the primary goal. We need to firmly establish
our base before proceeding to build on it.  Precinct kits
containing a map of the precinct, walking sheets and
campaign-related material will be provided to each of the
Precinct Captains by February   , 19    at the latest.  Also
included in the kits will be endorsement sheets (see
Appendix).  Each PC will be asked to have every person who
indicates that they are supporting        to sign this sheet.
This information will be sent to Campaign Central, where it
will be recorded and then fed into our computer, along with
the names of known               voters.

Our objective here is to "bleed" off of our computer tapes
(which will contain the names of all the registered voters in
the district) those people who have already made up their
minds about whom they are going to vote for, so that we will
avoid waste in our Direct Mail Program.  (More about this is
mentioned in Stage 2).

During this stage, the CA and when possible, CW will begin
walking precincts.  They like the PC's will be attempting to
identify known supporters.  Also during this stage,
will be devoting a considerable amount of time to fund-
raising activities and promotional events designed to improve
name ID and to solidify basic support.

Media activity during this stage will be limited primarily to
"free" coverage obtained through press conferences,
promotional press releases and coverage of the CA's
attendance at scheduled events.  The only "paid" media
activity anticipated will be through newsletters, fund-
raising activities, some special interest group mailings and
billboards.

We will also, during this stage, have our first professional
poll taken.  (This will be put out to bid, so the actual firm
to be used is unknown at this time.)  At the present time,
our plans call for having two follow-up surveys done in the
fall.

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Appendix A
Stage Two

During Stage Two (the Advocacy Stage), we will concentrate
our activities at all three levels (Candidate, Media and
Field) on convincing the undecideds to vote for the CA.  This
stage will begin May     , 19     and continue through
September      , 19    .  A training seminar will be held for
the Field Operations Committee on Monday, April          and
they will be asked to conduct one for their PC's on Saturday,
April       .

The PC's will be asked to re-canvas their precincts, calling
on those people whom the initial surveys showed to be
undecided.  Equipped with a synopsis of the CA's position on
the issues compared with the       legislative record,
campaign literature and endorsement sheets, they will attempt
to convince the voters that our CA is the best choice between
the two.  If positive information is received, it will be
forwarded to Central and processed in the same manner as in
Stage One.

The Candidate will also change "gears" during this stage, in
that he will become much more vocal, publicly, on the issues
and on the incumbent's voting record and failure to properly
represent various segments of the district.  Heavier emphasis
will be placed on appearances at public events such as County
Fair, etc.

The paid media campaign will consist of billboards being
placed strategically throughout the district and two mailings
targeted to Special Interest Groups and the known undecided
or                    voters.  One of the mailings will be a
specially prepared tabloid on his position on the issues and
the other will be a computerized letter personally addressed
to them.

Also during this stage, the tone and content of our press
releases will change to conform to the intent of our
objectives.  However, at no time do we plan on conducting a
"negative" campaign.  No release will be put out which simply
criticizes without suggesting a viable alternative.

We will also open store-front headquarters in each of the
regions during the first week of June, if budget permits.

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Appendix A
Stage Three

Stage Three, the Voter ID and Advocacy Stage, will begin on
September       and continue until October       .

During this Stage, the PC's will be asked to contact any
undecided left on their Precinct Sheets and those known
              voters they feel could be persuaded to  change
their minds.  They will also be asked to contact known
supporters to see if they need Absentee Ballot applications
and assist them, if requested to do so.  Special attention
during this period will be given to Old Age Homes, shut-ins
and new registrations.  Basically, the PC kits will  contain
the material developed during the earlier stage.  A new
tabloid is anticipated for this stage.  A concerted effort
will be made to place bumper stickers on as many cars as
possible throughout the district during this period.  Also,
we will ask them to place posters in protected areas wherever
possible.  (Due to the inclement weather anticipated during
this stage and the usual sniping, we plan on discouraging the
use of yard signs until the final stage of the campaign.)

The Phone Banks will continue to operate during this stage,
performing back-up duty to the PC's.  The PC's will be asked
to check and compare their results against the Phone Banks'
on a regular basis during this period.   As much as time will
permit, the results will continue to be fed into the
computer.

The Candidate will concentrate his activity in those areas
where the PIPS analysis (done during Stage One) and on-going
research show us to be borderline--roughly, the middle one
third of all the precincts; again, subject to the same
division of time adhered to in the earlier stages (60/40).
Our intent here and through the press releases, will be to
try and force our opponent into a defensive position on the
issues, while establishing CA's image as the true
representative of the people.

An intensive media campaign will be conducted during this
stage and stage four.  We intend to "blitz" the district with
TV, radio and newspaper commercials designed to project CA's
image as a concerned citizen and community leader.  The
billboards will continue to provide name ID improvement and
all methods will be tightly integrated for maximum impact.  A
training seminar will be held for the FOC on Monday,
September    .  They will be asked to then meet with their
PC's on Saturday, September     .  Special Interest Group
mailings will go out during the first two weeks of this stage
and a personalized computer letter will be mailed to known
undecided voters.  A "Postcard" mailing will also go out from
our volunteers throughout the district.

Our final follow-up survey will be taken during this stage.
It is estimated that our "point of no return" will be reached
on October      and any corrective action that has to be
taken must be decided upon and executed by that time.

On Saturday, October   , we will have our final training
seminar with the Field Operations Committee.  They should
meet with their PC's on Saturday, October      for a morning
meeting followed by a Yard Sign Program that afternoon.

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Appendix A
Stage Four

On Saturday, October     , we will begin the fourth and final
stage of our campaign effort--the GOTV Stage, General
Election.,  This stage will, of course, culminate with our
Victory celebration on Tuesday, November     .  Basically,
the PC and phone bank operations will be a repeat of the
stage three.  Also, there will be little change in the
Candidate's activities from stage three.

The media program will reach its peak during this stage.  We
do plan on staying flexible regarding content so as to be
able to respond quickly if our opponent's campaign tactics
make it necessary to do so.

A final mailing will take place during the last four days of
the campaign.  This will be a flexible mailing program
designed to fit the needs of each region, area and preference
indicated by the voter.

Also, an intensive campaign will take place during this stage
to implant 5,000 Yard Signs throughout the district.

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Appendix A
SUMMARY

In summary, we plan on conducting an intensive, well-
organized, positive campaign during the next ten months.  For
the most part, we will run our campaign independently of
other considerations such as primary opponents and other
campaigns going on in the district at the same time.  The
primary thrust of the campaign will be to identify as early
as possible all known supporters and to then direct our
efforts toward those who are still undecided.  We will also
attempt to build up CA's name ID to a point relatively equal
to the       opponent's and, once this is accomplished, then
proceed to criticize his record.


The campaign will be tightly integrated with all levels
(Candidate, Media, and Field Operations) working in tandem.
Maximum use will be made of all resources available to the
campaign, including the latest techniques in communications.



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Appendix A
Chapter Four

The Campaign Timetable

January        Formal Announcement of candidacy
               Letters to 3500      Party members in district
               Letters to PAC's and "kickoff" dinner contributors
               National Congressional Council

February       "Kickoff" dinner
               Post billboards
               Open phone bank
               Follow-up letters to PAC's
               FOC Seminar - Stage One
               Begin Computer programming
               Benchmark survey

May            Post Bus Signs
               FOC Seminar - Stage Two
               Begin Direct Mail Program - U & R
               Publish first tabloid

June           Open store-front headquaters in each region
               Minor Fund-raising events begin

August         Follow-up survey I
               Complete computerization of campaign

September      Newspaper ads
               FOC Seminar - Stage Three
               Follow-up survey II
               Publish second tabloid
               Letters to PAC's and previous contributors
               Begin production of TV commercials
               Major Fund-raising events

October        FOC Seminar - GOTV program
               Last day to update computer
               Final follow-up survey
               Begin postcard mail program
               Begin direct mail program - U & R
               Radio and TV ads begin 10-day run
               Yard signs go up
               Newspaper ads
               GOTV mail program

November       GOTV - General Election Day
               VICTORY PARTY !!!!!!!!!!!!!!!!!
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